diff --git a/strange_eons_to_arkhamdb.js b/strange_eons_to_arkhamdb.js
index 11f2448..a146851 100644
--- a/strange_eons_to_arkhamdb.js
+++ b/strange_eons_to_arkhamdb.js
@@ -36,6 +36,55 @@ if (Component.settings.get('Subtitle') != '') {
   card_name += ': ' + Component.settings.get('Subtitle');
 }
 
+const tag_replacements = {
+  "<fullname>": String(Component.getName()),
+  "<gua>": "[guardian]",
+  "<see>": "[seeker]",
+  "<rog>": "[rogue]",
+  "<mys>": "[mystic]",
+  "<sur>": "[survivor]",
+  "<wil>": "[will]",
+  "<int>": "[lore]",
+  "<com>": "[strength]",
+  "<agi>": "[agility]",
+  "<wild>": "[wild]",
+  "<sku>": "[skull]",
+  "<cul>": "[cultist]",
+  "<tab>": "[tablet]",
+  "<mon>": "[elder_thing]",
+  "<ble>": "[bless]",
+  "<cur>": "[curse]",
+  "<eld>": "[eldersign]",
+  "<ten>": "[auto_fail]",
+  "<act>": "[action]",
+  "<fre>": "[free]",
+  "<rea>": "[reaction]",
+  "<for>": "<b>forced</b>",
+  "<hau>": "<b>Haunted</b>",
+  "<obj>": "<b>Objective</b>",
+  "<pat>": "Patrol",
+  "<rev>": "<b>Revelation</b>",
+  "<uni>": "{Unique}", // TODO
+  "<per>": "[per_investigator]",
+  "<bul>": "- ",
+  "<squ>": "{Square}", // TODO
+  // TODO
+  "<bultab>": "", // Tab spacing for bullet sections
+  "<t>": "<b><i>", // Trait
+  "</t>": "</i></b>",
+  "<hs>": "", // Horizontal spacer
+  "<lvs>": "", // Large vertical spacer
+  "<vs>": "", // Vertical spacer
+  "<svs>": "", // Small vertical spacer
+};
+
+function substitute_tags(str) {
+  for (tag in tag_replacements) {
+    str = str.replace(tag, tag_replacements[tag]);
+  }
+  return str;
+}
+
 // TODO: handle investigator cards
 const card_types = {
   "AHLCG-Event-Default": "event",
@@ -54,12 +103,12 @@ var card_data = {
   // TODO: could be derived?
   deck_limit: 2,
   faction_code: String(Component.settings.get('CardClass')).toLowerCase(),
-  flavor: String(Component.settings.get('Flavor')),
+  flavor: substitute_tags(String(Component.settings.get('Flavor'))),
   health: parseInt(Component.settings.get('Stamina')) || null,
   illustrator: String(Component.settings.get('Artist')),
   is_unique: Component.settings.getBoolean('Unique'),
   lore: skills["Intellect"],
-  name: String(card_name),
+  name: substitute_tags(String(card_name)),
   pack_code: pack_code,
   position: parseInt(Component.settings.get('CollectionNumber')) || null,
   // TODO
@@ -69,8 +118,8 @@ var card_data = {
   sanity: parseInt(Component.settings.get('Sanity')) || null,
   slot: String(slot),
   strength: skills["Combat"],
-  text: String(Component.settings.get('Rules')),
-  traits: String(Component.settings.get('Traits')),
+  text: substitute_tags(String(Component.settings.get('Rules'))),
+  traits: substitute_tags(String(Component.settings.get('Traits'))),
   type_code: card_types[Component.getFrontTemplateKey()],
   wild: skills["Wild"],
   will: skills["Willpower"],